Snackdash

The Schools Food trust was created in 2005 by the Department for Education and Skills (DfES), following celebrity chef Jamie Oliver’s critique of the nutritional quality of school meals. We worked with Pixel-Lab and Kerb to raise awareness of healthy eating to children through the use of a flash game.

The game had to get the message of healthy eating over to kids without being worthy, as it would have been ignored, so we built it directly into the game.  Snackdash is a platform clone where the player can eat all the bad food he/she likes, but it will jsut slow them down.  By making healthy food choices the player will speed through the level.  Of course a little exercise and press ups will always fit the flab too.

“Ironically a game that promotes possibly one of the most difficult messages to communicate to children became one of the fastest spreading viral games in history. Focus groups have proven that a majority of the kids playing the game appreciated these messages and said they took them on board.”

Play it here

Unique visits to date (Sept 09) : 73.4 million plays.