Chromaroma is  our first social game.  A pervasive online game played in the real world.

It uses smart cards and urban mass transit systems as a currency and environment to allow people to play as they commute, travel and move around their urban environments.

The game is currently in pre development backed by 4IP and Screen West Midlands.

Mudlark facilitated a series of workshops for the RSC and is now working with the organisation to recognise the great potential for extending its work into digital platforms, enabling the company to reach out to a generation of young people who have grown up using technology intuitively as part of their everyday lives.

As the player takes a walk, their journey is mapped by GPS and a heart rate monitor. The goal is to maintain optimum heart rate and explore as far as they can, in order to score points. The player creates a landscape that appears on the mobile phone screen, as they walk. If the player’s heart rate goes too low or too high the landscape on the mobile phone becomes arid desert or turns to wild forest, in optimum range the landscape blossoms.

The networked game lets players view the journey’s other players have made, on their mobile phone screen, when they cross paths. They score bonus points by following these paths, stealing territories from each other and collecting objects and messages left for them in the game. The game connects to an online map where players can review, replay and download journeys.

Heartland Video on YouTube

The game had to get the message of healthy eating over to kids without being worthy, as it would have been ignored, so we built it directly into the game.  Snackdash is a platform clone where the player can eat all the bad food he/she likes, but it will jsut slow them down.  By making healthy food choices the player will speed through the level.  Of course a little exercise and press ups will always fit the flab too.

“Ironically a game that promotes possibly one of the most difficult messages to communicate to children became one of the fastest spreading viral games in history. Focus groups have proven that a majority of the kids playing the game appreciated these messages and said they took them on board.”

Play it here

Unique visits to date (Sept 09) : 73.4 million plays.

Love City is an SMS mobile phone and web game played over several different locations, bringing players together through sending messages of love.

The aim of the game is to move about in the real world to locations that are mapped onto the game world of Love City. Players score points by sending messages to players who share locations with them in the game world.  Players create offspring, create bonds and allegiances, and are set tasks which helps to build the virtual Love City.

Each player acts as an agent for their real location.  Consequently, Love City is a game about individual and community achievement.  The game can be played on their phones, on the web and link into large screens where the messages and game play is revealed in each of the real locations.

Love City is one of a series of games designed by Mudlark for mobile devices based around massively multi-player online gaming. The games involve multi-player network gaming, they are location based and encourage players to play indoors and outdoors. Making Life Playable.  The game was originally launched across 3 cities (Nottingham, Leicester and Derby) on Valentines Day 2007.