Icelandic Adventures
Earlier in the year, I gave a talk about the importance of games to Ogilvy Labs, in Canary Wharf. As a follow-on to this, the Ogilvy Healthcare/comms group invited me to Iceland to be a part of an “innovation Workshop”. The major healthcare company who are funding the workshop are looking for new ways to engage with their customersa.
I was sked to present some of our work, and look at some of the potential futures of media, play and games.
The workshop is being run by ?Whatif! and after my first night of supposedly relaxing dining I feel this could be quite a hectic few days; healthcare issues combine not only the technology, media and comms problems we all know, but their are some real moral issues.
“Should Pharma companies be open”
“what does cheap manufacturing of drugs mean”
“NHS, good or bad, or ugly”
and this is a post digital issue too.
UPDATE: Joanthan Richman from Bridge Worldwide has written a piece up on his blog that covers a lot of the issues I brought up around fun, and playful engagement here.
At the end of the day all these drugs have to be made – it cannot be a digital only service driven cloud company. And at manufacture – that is where the money is made (yes the drugs cost $0.01 each to make) but it is where the brands claw back the huge R’n'D budgets.
Hard sums.
Sry for writing offtopic – which Word Press theme are you using? It looks stunning!
We designed it ourselves, glad you like it