ChromaMOMA

In the same week that we got to remix Chromaroma for the V&A Museum in London, we also started our appearance in the Museum of Modern Art in New York City.

The new exhibition, Talk To Me, focuses on “the communication between people and objects”, and how “designers write the initial script that enables the two parties to communicate effectively and elegantly and features projects that “establish an emotional, sensual, or intellectual connection with their users.”

Chromaroma was borne of a desire to harness existing interactions between people and technology to create something innovative and fun, and to establish that emotional pull between traveller and journey, between commuter and station-entry-RFID-swipe-point. In the last 3 months, players have lost weight by walking up escalators and getting off a stop early, as well as improving their knowledge ofLondon at street level by visiting the other stations near to where they live. All this fun and positive behavioural tweaks and changes – all because of a change in the way players view their Oyster Cards, the way they approach the transport network of their metropolis, their home.

Not only are we very honoured and proud to be in the MOMA, we’re also proud to be therein the company of Stamen, BERG, Evan Roth, and MIT SENSEable Cities Lab.

Here’s the exhibitions uniquely visualised programme. In the museum itself you can see Chromaroma concept art and videos. We wish we could make it over to catch the whole thing. We’ve got a while though, and so have you – the exhibition is on from now until 7th November.

So far, we’ve seen people tweeting MOMA asking if Chromaroma is, in fact, real!

Photo by Brendan Dawes