Advertising head on

We had a wonderful day with the people of Ogilvy recently where I gave a talk on “playing with data”.  The day was organised as a Pixel-Lab co-production with Ogilvy, and we got a spot in the running order.  My slides are here.

The talk I gave, focused on why we believe data is becoming more and more important to be playable and not just available to people.  Passive data collection and the playable nature of it will, we believe, take gaming beyond the simple nature of adding scores to things we do, and take us to a “playable world”.

There were lots of interesting talks on the day, Hugh Garry and Alice Taylor gave very passionate rousing calls for broadcasters, both the traditional TV based companies, and non traditional publishers such as brands and advertising giants such as Ogilvy to look beyond the ad and poster to an interactive engaged campaign.  Chris Thorpe touched on some very similar issues to ones we are facing with Chromaroma and Mike Bennet from Oil Productions is looking at some very exciting interactive storytelling techniques, that have come from their work with routes and channel 4 education.